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If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of the resurgence of the long tail keyword, which was working its way back into our hearts anyway. Everything that worked before Hummingbird’s release will still work moving forward. This includes:

• Original and engaging content is still king
• Legitimate back links that are earned using proper SEO are still important
• The same signals that worked before will continue to garner results
• Keywords will still need to be carefully placed and used in moderation

The only thing that is really going to change in a meaningful enough way to be noticeable is the way Google’s new algorithm interprets the way we search.

Hummingbird Breaks Old Search Habits

Currently, we type our question into the search engine and the algorithm chooses words from it, often sending us on a wild goose chase by bringing up links that have those specific words in them rather than finding links that relate to the context of the overall query.

In essence, Google has trained an entire generation of search engine users to pose questions in short keyword phrases that had little to do with what we wanted. Instead, we tried to guess where Google would take us and hope for the best. They taught us trial and error searching.

Keep in mind, search engines are the ONLY web properties with a goal to have their users spend as little time as possible on their website. (read more)

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